How to advertise on is designed to help people develop their horsemanship skills with a broad platform of unbiased horse knowledge to improve understanding, care and training techniques.

Unlike printed magazines (and most websites attached to those magazines, which seem to be just an uninspiring support for the printed publication), our site offers readers a more immersive experience, with video and audio to help make difficult topics a more understandable and enjoyable experience.

Over the last two years we have concentrated on not only expanding the content of, but also increasing the participation to our current level of nearly 3,000 page views per month.
These figures will continue to grow with our regular promotional activity. Despite being an Australian-based website, currently about 40% of our members and readers are in the US and UK.

Although people involved in equestrian activities and sports have very high participation rates, the vast majority are at an amateur or recreational level. This doesn’t mean that they don’t want the best for their horse – they do: the best feed, the best tack, the best float or the best instruction.

By advertising with us you will be tapping into this broader equestrian market, which is predominantly female (depending on the type of activity) across all age groups. Although the statistics start from 15 years, the strongest age profile is with the 25 to 54 year olds, from an AB socio-economic group and residing either in country areas or on the fringes of major cities.

We are now in a position to offer competitively priced advertising which, because of the structure of our site, can be either broadly or specifically targeted to a particular market or product category.

Great Value:
Your ad appears for 2 Months and if you book now, you get 5 extra pages, FREE!

Purchase an ad on any ONE of our internal pages, and we will ALSO place it on FIVE ADDITIONAL internal pages, AT NO EXTRA COST.

PLUS Home Page Advertisers get extra exposure…

If you buy one of our limited Home Page ad positions, NOT ONLY will you get FIVE ADDITIONAL internal pages, AT NO EXTRA COST, we will also give you:

An additional ad in our ‘Latest News’ section, FREE

plus a mention in our eNewsletter, distributed free to all registered members

All this for our low rates…

The below costs are for TWO MONTHS placement:

NOTE: All prices are in Australian dollars (AUD). GST will be added to all advertising costs placed by Australian residents and Australian-based companies.

Click here to convert currency

Available Ad Positions

Ad Positions thm

For a view of all of the positions for ads on ItsMyPony, click on the thumbnail. You can also see the various ads and their actual sizes in position on this page.

Specifications for ads

JPEG; GIF; Flash or HTML.
1. If submitting Flash (SWF) files, please be aware that mobile phones and iPads do not display Flash. It is recommended you also supply a static image file to be used as a fall-back.
2. Please restrict animations to a minimum of 1 second delay between frames. 3 loops maximum. Up to 7 seconds per loop.


Maximum 150K

Take the next step and book your advertising now

Clicking on the button below will take you to our online booking form where you can select the preferred page for your ad (dependant on availability). You can choose to pay via PayPal (or securely with your credit card if you don’t have a PayPal account) or via Direct Debit from your bank.

Go to our Ad Booking Form